Need to plan a trade show? No worries, we are here to help!
A brief about trade shows and exhibitions
If you have ever attended a trade show, you will be familiar with the process. It is defined as a large-scale public presentation of achievements in any field. The trade shows are a common tradition among business marketers or event organizers. The exhibitions are the perfect medium to launch your new products or services in front of the audience.
Expectations of participants
When organizing a trade show or exhibition, you should first have a clear idea about what the visitors expect from such events. The attendees have some interests and you must know that for the exhibition’s success. If you want the show to go well, try to do some exciting things like giving prizes to the guests. It can be any medal, statue, beaker, or anything. Some organizers also prefer toys, event tickets, product samples, and other things in the form of giveaways.
How to plan an exhibition?
The planners of trade shows or project management exhibition keep searching for the best practices for the event’s success. Have a look at some of the common, yet useful tips that can bring success to your event.
- Try to schedule the sessions of the customer and other participants
- Look for free product coverage in advance
- Arrange guides for the audience
- Make your marketing team do the management of the event booth
- Traffic management and remain cultured
- Proper introduction while greeting someone
- Organize games, lucky draws, contests, and other entertaining stuff
- The booth and graphics should be consistent with each other
Process of organizing trade shows
A common tip here is to start the planning months prior to the event. You need to invest both time and money in the trade shows for getting success.
1. Exhibitions & pre-shows
The targeted pre-showing marketing campaigns are proven to be beneficial for the trade shows and are being used by around 20% of the exhibitors globally. You can arrange the pre-shows to make your clients aware in advance.
2. Describing the goals
The success of an event is highly dependent on the goals and objectives. Recognize what your event goals and objectives are. This is an essential step because it will be explaining the complete structure of your marketing plan.
3. Setting up the budget
If you create a campaign with particular start or end dates, then set up the total budget for the event duration can be decided easily.
4. Team development
The next step is to collect your team and make a discussion on the different facets and items. You need to ensure that everything is set right and understand what is required to envoy the event responsibilities. When you are done with this, then you have to divide the goals into the team members.
5. Picking up a venue
Try to choose spacious venues for the event. The large open space will serve as a perfect place for establishing communication with the visitors and organizing commencing sessions with the visitors.
The promotional items also contribute to the event’s success. Plan an effective email campaign, booth ideas, social wall ideas, and setting up of the trade shows and exhibition booths for the Top project management conferences at places. You need to promote the event as much as possible so that more people get to know about it. Be careful while planning the engagement strategies.
Important things to consider
When your current event comes to an end, only then you should plan for the next event. Do the future promotion before, during, and after every event. After the event, the planners should keep doing their job even after the event gets completed. You need to follow up, send emails of thanks, develop wrap-up reports, and do many other effective tasks that are required post-event.
When the events get over, there are many things that you need to do after that too. Sending thank you greetings to the guests is suggested. You should also send thank you notes to the team, vendors, and sponsors. You should send thank you emails to the attendees, speakers, or event hosts. This sweet gesture is highly applauded by the audience and members of the show.
Ways to attract more audience?
Your event should be captivating enough to attract an audience. To achieve this, you need to search for the right software. When choosing the best platform, you are allowed to gather valuable data for exhibition events based on the data. Follow this strategy roadmap to meet the business goals that you have settled up for the trade show. The trade show or exhibition booth will help in making the first impression of your brand in front of the guests.