The world is going ecommerce and the overall percentage of ecommerce retail sales have been skyrocketing every passing year. The growing ecommerce market is great news for every entrepreneur but the downside to this is the exponential increase of competition. The increased competition will increase the expense and is more difficult to attract the right customers to your website.
It is essential to use the right ecommerce website builder that will allow you the ease of integrating the best digital marketing strategies for boosting sales. Even though it looks like the ecommerce market is packed with competition but there are more than a few levers to pull that will help significantly in your marketing campaigns.
Waiting for the perfect opportunity would be nothing but a waste of time, as the competition will keep on increasing by every quarter of the year. The best time to get started is now and the need for a robust digital marketing span is more than ever before. In this article, we will discuss some of the tried-and-tested tips to improve ecommerce sales through digital marketing.
Here are some of the effective and simple ways to drive more sales to your ecommerce website with the help of digital marketing.
- Thorough In-Market Shoppers Research:
The priority that Google has set for its ecommerce websites is the Goggle shopping campaigns. It will come as a no-brainer for an ecommerce brand, as anyone gets their products listed on top of Google shopping with the help of ads. Your products will appear on top of Google search results immediately when people search for similar products that you are selling.
This is an effective way that allows people to add products to their cart and carry out their purchases without too much effort. Your shopping ads will show the key information of your products such as images, prices, ratings, and more.
The process of adding your products on Google Shopping is easier than you think, as once you’ve uploaded the product feed on Google Merchant, it will automatically make your account on google ads. By the time your Google ads account is made, Google will start to advertise your products whenever someone searches for a relevant category on Google. This is one of the most effective digital marketing strategies for 2022. This is why we decided to list this tip at the top of this list.
- Display Ads to Remarket Your Products:
According to the most recent Google Shipping benchmarks report, it was stated that on average only 2% of the Google ads on Google shops convert into sales. This doesn’t suggest that listing your products on Google shopping is a waste of time and money because even if you don’t get many sales, a click represents a valuable interaction between the prospect and the brand itself.
Don’t let the 2% be a disappointing factor that leads you to give up because this is where you need to do something extra to get potential customers to your site. This is where remarketing comes in, as a digital marketing strategy that will boost your sales numbers substantially.
The reason why most customers abandon your website is that they are not willing to buy the product at that time. Remarketing is a way to remind that about the product they were checking out last week and maybe this time they are ready to buy. It is an effective technique to reel in the fence shoppers back to your business.
- Use Instagram Shopping to Your Best Advantage:
There is an obsolete mindset for people, as they think that Search Engine Optimization (SEO) is a way to get sales and traffic to your website and social media is a way to build brand integrity and drive a new audience. In the changing world of ecommerce, the distinction between the two is becoming less valid each year.
Although social media is a great place to target a new audience and search engine is the best way to improve sales but it doesn’t mean that you can’t start selling on social media platforms. Instagram is one of the resourceful social media platforms to get transform likes into sales, as it offers a shopping platform for ecommerce businesses.
You can easily up [load the products and catalogs on Facebook, as it is the parent company of Instagram and both are connected. This will allow you to set up a store on Instagram where people can easily find related products and purchase them without any hassle.
- Open for Customer Reviews:
Even if you have started your ecommerce business with the help of an ecommerce website builder, it would still be a slow process. The conversion rates will be slower at first and then bounce rates will be stronger. If you are searching for a tactic that will improve your ecommerce sales the only answer at this point would be via customer reviews.
You can build customer trust, brand integrity, customer loyalty, and overall worth in the market if you are open to customer reviews. Ask for customer feedback on the purchases that they have made and once you get a good rating, your brand would be flooding with sales. Customers tend to trust the word of their customers rather than the word of the brand itself. Therefore, you need an ion social media for customer reviews.
- Use Popups:
If you are looking for a way to promote new offers, amazing deals, or even a similar product that can be easily added to a cart, there is no better way of doing that without popups. People are attracted by these instant popups and will surely sight them once they appear in the middle of your screen.
Popups are very difficult to ignore and can have quite an impact on the psyche of the customer. You can use these popups as a resourceful digital marketing tool to boost the number of sales that you already have.
Conclusive Thoughts:
Ecommerce is a tough market to crack, especially since the competition has increased to an unexpected level. The only leverage that you currently have for boosting sales is through some effective digital marketing strategy that can improve your odds of success. You can use a top-notch ecommerce website builder such as ecommerceMD which allows you to easily integrate the above-mentioned digital marketing techniques.