How to Select the Best Digital Marketing Channel for Your Company

Digital marketing is the most effective way of reaching out to customers. There are many digital marketing channels available for businesses to choose from. But each channel has its own strengths and weaknesses. So a business owner needs to understand their differences before deciding on one.

The following article will help you choose the best digital marketing channel for your business by discussing its strengths and weaknesses.

Popular Digital Marketing Channels

Before you can begin the process of identifying the finest digital marketing tools, you must first understand and become acquainted with the many channels at our disposal – and you may begin with the list below:


When businesses perform lead generation and other marketing strategies, they collect contact information like phone numbers and email addresses from potential customers, including permission to send them updates and other information. With ROIs of up to 4,300%, email marketing is one of the most effective digital marketing channels.

Email marketing is used by many firms with in-house digital marketers, with up to 66% ranking it as excellent for achieving ROI. As a result, up to 56% of organizations said they want to boost their email-related marketing activity. Emails for brand building, conversion, and newsletters are examples of emails sent.


Paid advertising platforms, such as Pay-Per-Click advertising, offer highly focused traffic of potential buyers at record speed. However, this method is driven by how much you are willing to invest in bidding and placing ad placements and how much you are willing to pay to acquire one customer.

You retain control over your advertising budget, allowing you to select how much you want to spend on PPC adverts for a day, a week, or a month. The performance of PPC advertisements is determined by how effectively you choose keywords for targeting potential clients and how well you optimize the visual and contextual information in your ads.


Search engines are familiar to almost everyone who uses the Internet to locate anything they want to know or are looking for. In fact, up to 93% of these people’s online encounters begin with the use of a search engine. People use search engines to obtain information about a brand, product, or service, and up to 59% of search engine users locate a local company to meet a specific need each month. SEO entails:

  • Several tasks, such as keyword research
  • Using both on-page and off-page SEO techniques.
  • Linkable assets creation.
  • Organic link building and other related activities.

Many individuals go to blogs, forums, and other websites that they find interesting or useful. By placing relevant display advertisements on these third-party sites, digital marketers may reach out to these potential buyers. Examples of these are banners, boxes, interactive advertisements, video ads, interstitial ads, overlays, and other similar ads linked to a landing page or website.

Display advertising raises brand recognition and provides highly targeted traffic, leading to leads or purchases. Payments for these display advertisements are typically made on a Cost-Per-Impression (CPM) basis, typically more cost-effective than the Cost-Per-Click (CPC) plan used in PPC advertising.


Social media is one of the most incredible developments in the digital realm that business owners and digital marketers can use to build brand recognition for their products and services. Through direct and person-to-person connections, digital marketers may reach out to highly focus potential clients using Social Media Marketing (SMM).

The number of social media users continues to rise daily and is anticipated to rise by up to 26% this year. Businesses and digital marketers are still on board, with more than half aiming to boost their SMM spending this year. However, digital marketers should choose the most appropriate social network to promote their type of business to a certain type of targeted audience. A basic guide is provided below:

  • Facebook – You may reach practically any type of general consumer; you simply need to identify which groups and sites your target client frequents on Facebook.
  • Twitter – If you’re starting a new business and want to reach out to early adopters, Twitter might be a good fit, especially for building quick brand exposure. But don’t forget to add more trending hashtags to your post on social platforms which can help your brand attract customers when customers search on social media.
  • LinkedIn – LinkedIn is the ideal social network for reaching out to professionals, company owners, and other Business-to-Business (B2B) prospects and targeted clients.
  • Google+ – This is another wonderful social network for reaching out to new company early adopters as well as B2B and general social media users. However, business owners should learn how to establish a strong presence on Google+ since this might significantly influence how SEO will behave in the near future.
  • Pinterest – This social network is ideal for promoting your companies and products through images. Because most users are female, SMM on Pinterest will benefit your business if this is your target demographic.

Content is at the heart of any digital marketing strategy and is the primary component that will remain consistent despite market fluctuations.

Your website and other Internet marketing real estate will produce significant inbound traffic from highly focused audiences, all of whom can be prospective buyers if you have solid, high-quality, relevant content. Up to 73% of B2B digital marketers are growing their content marketing operations. Text, pictures, movies, and other relevant items people seek and are interested in are examples of content.

NFI Solutions has a committed team of specialists that are up to date on the newest digital marketing trends. We can assist you with keeping your accounts active so that you may stay in touch with your target audience, future clients, and business partners.