How to Set Up a Real Estate Agent Facebook Page to Get More Leads

Facebook is a good platform for real estate agents because it allows agents to connect with potential clients and stay in touch with past clients. It also allows agents to post listings and open houses, which can generate leads. Facebook is a cost-effective way to market your business, and it’s a great way to build relationships with potential and current clients.

Section 1: Creating a page

As a real estate agent, you know that Facebook is a powerful tool to reach new clients. But did you know that with a few simple steps, you can set up a Facebook page that will help you close more deals?

Here’s how to get started:

  1. Go to and create a business page. Be sure to include your contact information and website URL.
  2. Add some photos. People are visual creatures, so make sure to add some high-quality photos of your listings.
  3. Write engaging content. Whether it’s blog posts, status updates, or articles, make sure what you’re sharing is interesting and relevant to your audience.
  4. Use Facebook advertising. Boosting your posts with targeted ads is a great way to reach more people in your area who are interested in buying or selling a home.

Section 2: Adding profile and cover photos

If you’re a real estate agent, it’s important to have a strong presence on Facebook. With over two billion active users, Facebook is a powerful platform for connecting with potential clients and building your brand.

Adding a profile and cover photo to your Facebook page is a great way to make a good first impression. Your profile photo should be a professional headshot, and your cover photo can be something that highlights your listings or showcases your local area.

Here are some tips for adding profile and cover photos to your real estate agent Facebook page: 

  1. Make sure you have a high-quality headshot for your profile photo. This is the first thing people will see when they visit your page, so you want to make sure it represents you well. 
  2. For your cover photo, choose an image that highlights your listings or shows off the local area you serve.

Section 3: filling out the About section

As a real estate agent, it’s important to have a strong presence on Facebook. A well-rounded Facebook page will help you connect with potential clients and grow your business. Here’s how to set up a real estate agent Facebook page that will help you achieve your goals.

First, choose a catchy name for your page and add a profile photo. Then, fill out the About section with information about your experience, education, and specialties. Be sure to include links to your website and blog in the Facebook about section.

Next, add some engaging content to your page. Share photos and videos of properties you’ve sold, write informative blog posts about the real estate market, and offer helpful tips for buyers and sellers. By regularly sharing quality content, you’ll quickly build up a following of potential clients.

Finally, don’t forget to promote your page!

Section 4: Creating posts

In order to get more real estate leads from your Facebook page, you need to create posts that are interesting and relevant to your target audience. Here are some tips to help you create posts that will generate leads:

  1. Keep it relevant. Focus on the audience you are targeting with your posts. If you’re trying to reach first-time home buyers, for example, don’t post about luxury homes.
  2. Use images. People are more likely to engage with posts that contain images, so make sure to include them in your posts.
  3. Use calls to action. Encourage people to take action by including calls to action in your posts, such as “contact me for more information.”
  4. Be consistent. Post regularly on your Facebook page so that people will know when to expect new content from you.

Section 5: Using paid advertising

Are you looking for more real estate leads? Do you have a Facebook page? If so, you should consider using paid advertising to get more leads.

Paid advertising on Facebook is a great way to reach more people and get more leads. You can target your ads to people who live in your area, who are interested in buying or selling a home, and who are active on Facebook.

Paid advertising can be very effective at generating leads for your business. It’s important to create ads that are relevant and targeted to your audience, and to monitor your results so that you can adjust your campaigns as needed.

Section 6: Facebook Book Now Button

Facebook Book Now Button with appointment scheduling software is a great way to increase real estate leads. Picktime is a great appointment scheduling software for real estate agents that allows you to embed a book now button on your Facebook page. This is a great way to increase leads and appointments. You integrate meeting apps with Picktime to streamline your client meetings

In conclusion, setting up a real estate agent Facebook page is a great way to get more leads. By following the tips in this article, you can create a page that will attract potential clients and help you grow your business.