A strong online presence is crucial for the construction business. It can help you build relationships with your customers and prospects, increase brand visibility and lead to sales.
1. GET GRANULAR
The first impression you give your visitors is everything, so it’s important to get it right. This is why construction websites follow time-tested design principles to make the first impression as strong as possible.
Good copy also helps you build trust with your visitors, which can be a big factor in whether or not they choose to work with you. For example, Rogers O’Brien’s homepage copy is all about their values and commitment to safety and quality.
In addition to good copy, it’s important to create a site that is easy for visitors to navigate. You can do this by creating a well-organized navigation bar that directs visitors to the important pages on your site.
This way, they’ll have the information they need in a timely manner. It can also help you rank better in search engines, which will help you drive more traffic to your site.
You can also make your site responsive, which will allow it to load faster on mobile devices. In fact, Google ranks sites based on their responsiveness. It’s also a good idea to test your site speed with HubSpot’s Website Grader.
One of the best ways to keep your website clean is to trade in about 3-5 elements for white space. This will draw attention to the most important content and help visitors move from the homepage to your conversion pages. It’s a simple but effective strategy that will help you attract more visitors to your site and convert them into customers.
2. KEEP IT CLEAN
A clean design makes your website easier to navigate, which will boost its usability and make it more appealing to visitors. This can lead to more sales, and it will help you build trust with your users.
One of the best ways to get people to visit your site is through video. A well-placed video can give your site a unique and modern look that will appeal to potential clients.
When building your construction website design, use captivating visuals of your work to grab visitors’ attention. It will also make it easier for them to navigate your site and find the information they need quickly.
It’s also critical to keep your pages as light as possible. The lighter the code is, the faster it will run, which will save you time and money while improving your user experience.
Keeping it simple also allows you to focus on the content of your site, which is the most important factor in converting visitors into customers. A website with too many elements will clutter the viewing experience and make it difficult for visitors to find the information they need.
Keep it clean can also mean using a clear layout and simple colors to highlight the most important information on your site. This can be accomplished by choosing a clear font and using a color scheme that will stand out from your competitors’ websites.
3. KEEP IT SIMPLE
The Website design agency ideas are those that make use of white space to make the displayed content stand out. This helps increase readability and legibility, as well as create a more visually pleasing experience for users.
One of the first things you should do when building a construction company website is to eliminate any decorative elements that aren’t necessary for your business. These might include image borders, drop shadows, or extra illustrative images on individual pages (oftentimes these can be pared down to just a single photo).
When it comes to websites, it’s often best to keep things simple. There are a few reasons for this: It makes it easier to navigate the site, it makes the displayed content look more professional, and it can help improve your SEO ranking.
Read more: Digital marketing 360 checklist
It’s also important to keep your design consistent from page to page. This is especially true for homepages, where you want to make sure the first impression is a good one.
Using videos to introduce your company’s services is an effective way to do this. You can even use video backgrounds to help draw people’s attention to your services.
Aside from videos, you can also use a portfolio section to showcase your latest projects. Providing details about the scope and timeline of the project, as well as explanations of the work you did, can make prospects more likely to hire your team.
4. MAKE IT MOBILE-FRIENDLY
The internet has changed the way we interact with businesses, and having a strong online presence is now more important than ever before. A lot of people use the internet to find local businesses, and with almost 80 percent of smartphone users using their devices on the go, having a mobile-friendly website is essential for reaching potential customers.
The most successful construction websites make sure that the user experience is top-notch, no matter what device they’re viewing the site on. They’re responsive, meaning the site adjusts to the size of their screen so that they can be viewed comfortably and read easily.
For instance, the J DG Constructions website uses a smooth motion design that takes users through each section on the site. This allows them to quickly learn about the company, see their latest projects, and get a feel for the company’s brand.
Similarly, Desert Star Construction does a great job of showcasing their work on the hero section of their website. Their portfolio features beautiful project photos that show off the high-quality of their work and how they can help homeowners build their dream home.
This is one of the most impressive construction websites on the list because it combines aesthetics with on-brand content and ease of use. The homepage features a bold header and an impressive background image that grabs the eye from a distance.
Scrolling animations and other graphical elements make this website feel ‘live’, which increases interest in the content and encourages more visitors to share and revisit. These smooth scrolling effects also help to increase the overall quality of the page, which will help it rank better in search engines.
5. MAKE IT EASY TO NAVIGATE
When people visit your website, they should be able to find what they need quickly and easily. You want them to be able to sign up for your newsletter, download content, or fill out a lead qualifying form without being lost and frustrated.
Bad navigation is a huge problem, and it can cost you clients. You’ll lose sales and search engines will be confused because your website is hard to navigate and doesn’t have a logical structure.
The best construction company websites make it easy for visitors to find what they’re looking for. This is a big part of building your online presence and it should be one of your top priorities.
You can have the most beautiful and informative site on earth, but if it’s hard to use, nobody will be interested in it. So make sure it’s easy to use, and be consistent with the way you’ve structured your navigation throughout the site.
This is an essential component of construction website design because it will give your prospective customers confidence that you can meet their needs. It will also help you rank in Google for key terms that are relevant to each service you provide, which can drive even more traffic to your site. Lastly, don’t forget to make your site responsive for all devices. If it’s not, it’ll be difficult for visitors to view your site on their phone or tablet.