5 Benefits Of Having Sponsorships On Football Shirts

From the grassroots level to the professional leagues, football teams always gain popularity. This is also the reason why some fans grow up supporting a team. As you know, most sports, including football, usually have sponsorships that help them improve in the particular sport.

For some people, the logos on classic football shirts and even the new ones are mere advertisements. However, it’s more than just an advertisement. Sometimes, it’s the most important thing teams need to continue playing.

In this article, we’ll take a look at the top benefits of sponsorships on football shirts, and understand their importance. So if you’re interested, don’t hesitate to check the list below!

1. Financial stability

Football is one of the sports that require a substantial amount of money to continue a successful journey. Unfortunately, without the logos you see on classic football shirts, it may lead to a team’s inability to play.

Whether a team is local or international, they need to cover various costs. Some of these include operational costs, player and coach salaries, and infrastructure development. And even if they don’t have a place to do training, they need to rent a place to do so.

Unfortunately, if they don’t have financial support and stability, it would be hard to achieve the goal of advancing into a bigger tournament. On the other hand, a financially stable team can train productively, they don’t have to stress about money, and they just focus on the games.

2. Global exposure and brand awareness

When the logos of the sponsors are displayed on the football shirts, it can reach a bigger audience. Since it’s easy to share photos and videos online, the sponsor can gain clients, while the football team can gain fans.

Aside from the photos and videos shared online, there are also official news channels that cover local and international teams. So even if it’s not a game day, videos can still pop up on the timelines and feeds of people. And when they got interested in the game, the same viewers can also check out the brands attached to the team.

3. Strategic partnerships

Aside from sponsoring football shirts, there are other things that the partnership can do to increase the benefits they get. For instance, they can collaborate on an advertisement that features the strong points of both parties.

Additionally, they can create opportunities to grow and improve through time and experience. Besides, it would be epic if a sponsor has been there for the team since day one, so they can make the most out of their relationship.

And as you know, if both parties grow together, they can be perceived as one team or even a family. However, it’s not a bad idea if the team gains more sponsors if the contract permits.

4. Investment in grassroots football

Football sponsorships encourage more businesses to invest in grassroots football. Since they know that both parties can create a great partnership, there’s nothing to lose if they support rising talents on the football field.

In addition, if this continues, it’ll not just affect the state of today’s football, but also its future. Moreover, if the sport continues to thrive in the future, children and aspiring players will be confident enough to pursue their dreams of becoming professional football players.

At the same time, the future of the sponsor as a business entity will also be secured. Unfortunately, one of the misconceptions about football (or any sports) sponsorship is that the only thing that benefits from it is the business. Luckily, it’s not true at all. As long as everything that has been planned is going well, both parties will shine.

5. Enhanced fan experience

Football shirts are more than just pieces of clothing. They represent the identity and pride of the team. Additionally, sponsor logos on football shirts contribute to the overall fan experience. By associating with their favourite team’s shirt, fans feel a sense of belongingness and unity.

Furthermore, sponsorships often result in additional benefits for fans, such as discounted merchandise, exclusive events, or interactive experiences. These perks enhance the bond between fans and sponsors, harnessing a deeper connection and loyalty to the brand.

For instance, when there’s a game, the fans take time to watch it live. And at some point, maybe before or after the game, they might wander around the area. If they know you’re an official sponsor of the team they’re supporting, there’s no doubt that they will visit you and purchase what you offer.

Final thoughts

While the initial notion of people in terms of the relationship between a football team and sponsors is negative, this may be the right time to gradually inform them how things work. As mentioned, both parties benefit from all that’s happening in the partnership.

So as long as the contract binding them is legal and fair, fans can chill and continue their support.

Do you want to share something related to classic football shirts or football in general? Don’t hesitate to leave a comment below!


Aliana Baraquio is a web content writer working for Retro Football Kits, an international shop that offers a huge selection of retro football shirts and match-worn classic football shirts from the 70s to the 00s. As a writer, she is passionate about providing good quality articles that will help readers in making the right choice.