Born x Raised: Capturing the Soul of Los Angeles Streetwear
Born x Raised is a prominent streetwear brand that captures the authentic essence of Los Angeles culture. Established in 2011 by Chris Printup, Born x Raised known as Spanto, and Alex Erdmann, aka 2tone, the brand quickly rose to prominence for its genuine representation of LA’s diverse neighborhoods and urban lifestyle.
Origins and Founders
The roots of Born x Raised lie deeply embedded in the streets of Los Angeles. Spanto hails from Venice, while 2tone is from the San Fernando Valley. Both founders bring their personal experiences and deep connection to their hometown into their designs. Their shared vision was to create a brand that not only represents their city but also tells the real stories of its people and culture.
Design Philosophy
Born x Raised’s design philosophy is heavily influenced by classic LA street culture. The brand is known for its bold, eye-catching graphics and vintage-inspired fonts that blend nostalgia with modernity. Their designs frequently incorporate traditional tattoo art, old English lettering, and references to local landmarks and cultural icons. This unique aesthetic sets Born x Raised apart, making it instantly recognizable and beloved by many.
Community and Culture
A significant aspect of Born x Raised Hoodie is its strong emphasis on community and culture. The founders are deeply involved in local events and collaborate with a diverse array of artists, musicians, and athletes who embody the spirit of Los Angeles. This community-centric approach has fostered a loyal following and created a sense of belonging among its fans.
Notable Collaborations
Born x Raised’s authentic voice and unique style have attracted numerous high-profile collaborations. The brand has partnered with renowned names such as Nike, Converse, and the Los Angeles Rams. These collaborations have not only expanded the brand’s reach but also reinforced its commitment to staying true to its roots.
Global Impact and Legacy
Despite its strong local ties, Born x Raised has made a significant impact on the global streetwear scene. The brand’s dedication to authentically representing Los Angeles has resonated with people worldwide, establishing it as a respected name in fashion. Their journey exemplifies resilience, creativity, and a deep pride in their heritage.
Conclusion
Born x Raised stands out as more than just a clothing brand; it is a cultural movement that celebrates the spirit and diversity of Los Angeles. Through its distinctive designs, community engagement, and notable collaborations, Born x Raised has carved out a unique space in the global streetwear landscape. The brand continues to inspire and connect with people, making a lasting mark on the fashion industry while remaining true to its Los Angeles roots.