Born x Raised: The Essence of Los Angeles Streetwear
Born x Raised is a Los Angeles-based streetwear brand co-founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2011. The brand quickly gained recognition for its authentic representation of Los Angeles culture, often highlighting the city’s rich, diverse communities and their unique stories. Born x Raised has established itself as a significant player in the streetwear scene, known for its bold designs, community-centric ethos, and collaborations with other notable brands and artists.
Origins and Founders
Chris Printup, known as Spanto, and Alex Erdmann, also known as 2Tone, grew up in Los Angeles and were deeply influenced by the city’s vibrant culture. Their experiences in LA’s neighborhoods, coupled with their passion for fashion and art, led them to create Born x Raised. The brand’s name reflects their deep connection to their hometown and its influence on their identities.
Design and Aesthetic
Born x Raised’s designs are characterized by their bold graphics, vintage-inspired fonts, and messages that often pay homage to LA’s local culture and social issues. The brand frequently incorporates themes of heritage, community, and resilience, resonating with a wide audience. The aesthetic is raw and unapologetic, mirroring the gritty yet beautiful reality of urban life in Los Angeles.
Community and Impact
One of Born x Raised’s core philosophies is its commitment to the community. The brand is known for its local collaborations and initiatives that support and uplift marginalized groups in LA. Spanto and 2Tone have emphasized the importance of giving back, using their platform to raise awareness about social justice issues and support local causes.
Collaborations
Born x Raised has collaborated with various high-profile brands and artists, further cementing its status in the fashion industry. These collaborations often blend Born x Raised Hoodie distinct style with the partner’s unique elements, creating limited-edition collections that are highly sought after. Collaborators have included brands like Nike and Converse, as well as artists and musicians who share the brand’s vision and values.
Cultural Influence
Born x Raised’s influence extends beyond fashion; it has become a cultural movement within Los Angeles and beyond. The brand has garnered a dedicated following that includes celebrities, musicians, and athletes who appreciate its authentic representation of street culture. This influence is a testament to the brand’s ability to capture and celebrate the essence of LA life.
Conclusion
Born x Raised stands out in the streetwear landscape for its genuine connection to Los Angeles and its commitment to reflecting the city’s diverse and dynamic culture. Through its powerful designs, community initiatives, and influential collaborations, the brand has created a lasting impact, making it a beloved name in both the fashion world and its local community.