A company’s marketing efforts are enhanced with the adoption of mobile advertising strategies. Trackier Mobile Marketing Platform helps mobile advertisements offer a direct path to users’ smartphones considering their demographics, location, and history.
With the evolution of technology on the rise, mobile advertising is relatively a new field for professional marketers. Yet, this hasn’t stopped the advertising ecosystem from being highly competitive while requiring the agents of digital media to be well-informed constantly.
Read more to find out if mobile advertising examples have the power to change the marketing sphere in the coming years.
Defining Mobile Advertising
In today’s generation, almost everyone has a mobile phone, and companies have evolved their marketing strategies with mobile advertising for browsing and shopping from the virtual world.
Mobile advertising is the practice of showcasing a variety of ads on mobile devices like smartphones and tablets. Mobile advertising is popular due to its personalized appearance to specific or target audiences.
Mobile advertising is used by businesses to promote their products or services to potential customers with mobile devices. It is based on factors such as location, demographics and user’s online behavior.
Is Mobile Advertising Necessary For Mobile Apps?
Yes, mobile advertising is important for several reasons to boost app performance:
Accessibility: The fast-paced world of technology has made customers’ attention short-spanned and free of boredom. Mobile ads allow businesses to reach customers using their mobile devices anywhere and anytime. This helps increase brand visibility and drives revenue and traffic to a brand’s website or physical location.
Target Audience: Don’t you get surprised how your phone shows you advertisements about products you were only recently talking about or searching for? This product placement advertisement is achieved with mobile advertising’s highly user-targeted factors like demographics, location, and behavior. Mobile ads catering to target audiences can increase the chance of conversion from potential customers to loyal customers.
Does In-App Engagement Optimize Mobile Ads Performance?
Advertisements on apps are the most popular and frequently used business marketing models. Yet more is needed to generate the kind of revenue you were hoping for. This is achieved through the integration of in-app engagement. When developing an app, companies need to understand the workings of app monetization.
Step 1: The first and foremost step is the integration of a software development kit (SDK) for ad networks into your app.
Step 2: The ad networks help to display ads to users while they navigate through the app.
Step 3: This helps the app owner or publisher monetize the app through impressions, installs, clicks, and other in-app events.
If you’re an app owner and want to maximize your mobile app ad revenue, the best way to achieve it is by improving user engagement and experience. This automatically allows users to spend more time on your app while simultaneously interacting with it. The more time a user spends on your app, the more likely they are to purchase products or services displayed on the app. Hence, in-app engagement does boost the visibility of ads on your app which proportionally increases your ad revenue.
Popular Types of Mobile Advertising
Banner Ads
They are the most common and popular type of mobile ads displayed with rectangular images and texts propagating their message across viewers.
- Advantage: It does not interrupt the user experience, but appears solely on one section of the screen.
- Disadvantage: Potential risks of unintended clicks.
Interstitial Ads
They are great for attracting a user’s attention with their screen occupancy.
- Advantage: After the ad is displayed there is a direct CTA button or close button which helps to peak at a consumer’s interests.
- Disadvantage: The sudden interruption of user navigation with an ad might get annoying at times.
Playable Ads
These ads are most fun and interactive for users. It allows an immersive experience for potential customers providing them a glimpse of a mobile app.
- Advantage: The time limit and CTA attract users to install the app and mirror their experience with the advertisement.
- Disadvantage: A playable ad of more than 60 seconds can make the user lose interest.
Native Ads
These types of ads generate an organic appearance on the page they appear. Native ads are flexible and can be in the form of visuals, texts, and videos.
- Advantage: Highly successful in generating high clicks while delivering a seamless transition user experience.
- Disadvantage: Transparency is crucial, and app owners should ensure not to mislead their users with dishonest headlines.
Rewarded Ads
An exchange never goes unnoticed. If you want users to complete a certain action like watching an ad in exchange for a reward. They will probably abide by it. The full-screen format allows the user to focus on the advertisement.
- Advantage: Super interactive and engaging for users
- Disadvantage: The display of the advertisement to the target audience might be a challenge.
Bottom Line
There is an array of mobile app advertisements that can uplift your brand engagement with new and potential users over time. It is important to explore and analyze KPIs from an ad campaign before choosing what types of mobile advertisement will work best for your app.