Casablanca Clothing stands as a beacon of contemporary luxury, an embodiment of refined elegance fused with vibrant creativity

Casablanca Clothing, founded by Charaf Tajer in 2018, has quickly established itself as a distinguished name in the luxury fashion industry. Tajer, who co-founded the Parisian brand Pigalle and collaborated with notable labels like Supreme and Balenciaga, brings a rich background in streetwear and high fashion to Casablanca. His vision for the brand is to create a unique blend of opulence and comfort, drawing inspiration from his Moroccan heritage and the glamorous lifestyles of jet-setters from the 1960s and 70s.

Design Philosophy

Casablanca shirt  design philosophy revolves around a harmonious blend of casual elegance and timeless sophistication. The brand is known for its meticulous craftsmanship, high-quality materials, and attention to detail. Each collection is infused with vibrant colors, intricate patterns, and luxurious fabrics such as silk, cashmere, and organic cotton. The aesthetic is often described as “après-sport,” a term that encapsulates the relaxed yet refined style that is perfect for both leisure and luxury.

Signature Elements

Bold Prints and Patterns: Casablanca is celebrated for its striking prints and patterns that often draw from Moroccan culture, architecture, and landscapes. These designs are meticulously crafted to evoke a sense of nostalgia and wanderlust, transporting the wearer to exotic locales and bygone eras.

Vibrant Color Palette: The use of vivid colors is a hallmark of Casablanca’s collections. Bright hues of orange, green, blue, and pink are commonly featured, creating a lively and eye-catching palette that stands out in the world of high fashion.

Luxurious Fabrics: The brand’s commitment to quality is evident in its choice of materials. From soft silks to cozy cashmeres, every fabric used by Casablanca is selected for its superior feel and durability. This focus on premium materials ensures that each piece not only looks good but also feels incredibly comfortable to wear.

Intricate Detailing: Attention to detail is a cornerstone of Casablanca’s design process. Embroidery, beading, and other intricate embellishments are frequently employed to add depth and texture to the garments. These details are often inspired by traditional Moroccan craftsmanship, adding an authentic touch to the brand’s contemporary designs.

Product Range

Casablanca offers a wide range of apparel and accessories, all designed with the brand’s signature aesthetic. Key items include:

Tailored Shirts: Known for their exceptional fit and vibrant prints, Casablanca’s shirts are a staple in the brand’s collections. These shirts effortlessly blend formal and casual elements, making them versatile pieces for any wardrobe.

Tracksuits: Casablanca’s luxurious take on sportswear is epitomized by its tracksuits, which combine comfort with high fashion. Made from premium materials and featuring bold designs, these tracksuits are perfect for both lounging and making a style statement.

Outerwear: From lightweight jackets to cozy coats, Casablanca’s outerwear is designed to keep you stylish and warm. The brand’s outerwear often features the same bold prints and vibrant colors as its other pieces, ensuring a cohesive look.

Accessories: Casablanca’s accessory line includes everything from hats and scarves to bags and shoes. Each accessory is designed to complement the brand’s clothing, offering a complete and polished look.

Brand Ethos

At the heart of Casablanca’s ethos is a celebration of joy, leisure, and the beauty of life. The brand aims to create clothing that not only looks good but also makes the wearer feel good. This positive outlook is reflected in the cheerful colors, playful designs, and luxurious materials used in every collection.


Casablanca is also committed to sustainability and ethical production practices. The brand sources its materials responsibly and works with manufacturers who uphold high standards of quality and fairness. This commitment to sustainability ensures that Casablanca’s pieces are not only beautiful but also made with respect for the environment and the people who make them.

Global Influence

Since its inception, Casablanca has garnered a global following, with its pieces being worn by celebrities, influencers, and fashion enthusiasts around the world. The brand’s unique aesthetic and commitment to quality have earned it a place in some of the most prestigious fashion retailers and publications.


In summary, Casablanca Clothing represents a modern take on luxury fashion, where comfort meets sophistication and tradition blends seamlessly with contemporary design. With its bold prints, vibrant colors, and luxurious materials, Casablanca continues to set new standards in the fashion industry, offering a fresh and joyful perspective on menswear. Whether you’re dressing for a casual day out or a special occasion, Casablanca’s pieces promise to bring a touch of elegance and a lot of joy to your wardrobe.